Social Proof 101: Your Quick Reference Guide To Building Credibility Online

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Although there are many digital marketing techniques that corporate leaders can utilize to build credibility online, focusing on cultivating social proof can be incredibly powerful. Learn more about what social proof is and how you can use it to build your business by reviewing the following outline:

So…What Is Social Proof?

Although defined in many ways, social proof is basically the process through which a company’s products or services gain credibility in the minds of prospects based on the fact that a large body of people have already affirmed their value. Social proof is an immensely important and ultimately inalienable component of an effective marketing campaign for many reasons, one of which is that it functions as a form of word-of-mouth advertising. This mode of advertising, which involves people seeing other individuals speak affirmatively about a brand, is typically more powerful than traditional modalities such as radio commercials. Note the difference between a business owner stating that her or his brand is amazing through their own commercial and a large body of people who have already used the product talking about how amazing it is!

Are There Different Types Of Social Proof?

When you begin thinking about how to cultivate social proof online, note that there are multiple modalities out there. One is referred to as “expert social proof.” Note that when an industry expert within a field speaks positively about a product or service, that brand becomes increasingly appealing and credible in the minds of one’s target audience. For example, if a popular coffee blogger recommends a specific cappuccino machine, the company that sells the machines will likely experience a substantive increase in sales.

Another form of social proof that you should be aware of is celebrity social proof. This modality involves a celebrity endorsing a specific product or service. This type of endorsement can really draw attention to a business owner’s brand. For example, after attaining endorsements from aesthetician Nerida Joy and Jessica Simpson, the company Beautymint attracted 500,000 visitors on launch day. In addition to attaining endorsements from celebrities, many business owners turn to the user social proof sphere to attain more customers. User social proof is all about the company’s customers speaking positively about the validity and/or value of the brand. This could include anything from online reviews to testimonials to videos in which they discuss how a certain product enhanced their quality of life.

How To Get The Social Proof Process Going And Growing Online

Once you grasp the basics of the social proof process, you’re ready to put this process in full effect online. Luckily, there are many ways that you can get the process going and growing via internet. One of them is including badges on your website. This can include badges from the Better Business Bureau (BBB) and media organizations that have recognized your company’s excellence, commitment to operating ethically, etc. Another is doing what you can to ensure that your business can get published in reputable journals. Note that the professionals of The Journal of Implant and Advanced Clinical Dentistry (JIACD) are pleased to maintain their Journal of Clinical Dentistry for the purpose of providing the public with important information pertaining to the field of dentistry. By maintaining this type of journal, business owners such as yourself could attain thought leadership status and thereby expand their sphere of influence.


If you’re serious about ensuring that your business becomes more influential and profitable this year, know that focusing on social proof is a great way to help you realize your objective. Review the information, advice, and instructions outlined in this quick reference guide to ensure that you can begin optimizing profitability in the online realm!